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Charging pile market is moving towards segmentation | ||
[ Release time:2018/6/29 Read:2651Times] | ||
Scenario applications and charging solutions are market trends. More importantly, the charging pile market is no longer the simple equipment sales market in the past. With the implementation of the new energy vehicle promotion plan for second and third-tier cities, and the introduction of the 2017 National Energy Bureau charging pile infrastructure promotion program, this year will be 10 With the market for million public charging piles and 700,000 private piles, it can be clearly observed that this market is no longer a competition for simple and intelligent charging piles. Whether it is a smart charging pile, a charging app, a WeChat applet, a high-power pile, a simple pile, or a system operation management platform and a station-level system that everybody in the industry is striving to demonstrate, it is actually a product, and only this set of products Through the integration of existing operational experience to form a solution for scenario-based applications, it is more in line with the needs of the market. In fact, what customers want is not the charging pile, but the charging operation service capability. The idea of traditional equipment manufacturers is to sell equipment, but this is still a long way from the customer's demand for “buying money for pile operations”. That is to say, the real competitive threshold of the industry lies in the operation experience. For the new manufacturers entering the industry, the idea of purchasing parts and core controls and assembling the charging piles can be divided into one piece of cake. Experience can sell products. Specifically, the charging required by customers is already fully integrated with Internet operations. With the advantages of internet technology and the experience of interconnecting and interoperating with domestic operators, Hurricane also launched an intelligent transformation program for traditional equipment manufacturers at this time. Each company's charging pile products are manufactured and manufactured at the factory. If it has been installed on the ground, regardless of the degree of intelligence, whether it can achieve Internet communications, the hurricane can be quickly and intelligently transformed through far lower costs than the industry. After the completion of the transformation, there are only two-dimensional codes on each charging pile, but it can already be scanned and charged as well as settled in the same way as smart piles on the market. According to Lu Xiaochen, co-founder of Hurricane New Energy, “We hope to increase the overall level of intelligence in the entire industry. This is an incremental market. The ultimate service for charging operations is the user. The user experience is good enough to attract more owners to fuel. Cars choose electric vehicles, which will push the industry to a market size of 100 billion or even trillions of dollars." In fact, the charging pile industry has already paid the tuition fees, which means that there is not enough data on the user's needs. Therefore, the initial staking area has the ingredients for making head decisions. The only way to solve this problem is scientific planning, and the basis for planning is the record on the Internet platform. Car owner data. Only when the charging market is large enough, the industry's product service capabilities can be improved faster in terms of intelligence and standardization. |
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